Wednesday, December 25, 2019
Creating A Good Product Strategy And Investing On...
Competing in a DataConomy world For most companies, competing is not a matter of just creating a good product strategy and investing on delivering high quality and consistent output: to successfully satisfy customers (internal or external), gain market share, increase profitability and grow the stakeholders value, companies need to unleash the power of each data point that is collected or affects the Supply Chain, the Market and the Resource Providers among other environmental players. Most companies understand the value of information and constantly call out the saying ââ¬Å"Knowledge is powerâ⬠; however, efforts normally stop on getting few transactional reports and a handful of scorecards without truly creating an organizational cultureâ⬠¦show more contentâ⬠¦The success of Microsoft strategy has allowed the company to constantly increase its market share, shareholders value and, ultimately, its growth in this competitive environment. However, Microsoft is not alone; similar giants such Google a nd Amazon constantly delivers new products in the BI space. This market dynamic has created in the last years a culture of BI that is only possible by the advances in technology, analytics frameworks and fierce competition. There is no doubt on the existing capabilities to consume data, transform it into insights and distribute it among the relevant business processes within the organization. Microsoft, Google and Amazon had created powerful tools to help organizations and teams to achieve what Davenport and Harris (2007) called Analytical Competitors, the highest level of the Five Stages of Analytical Competition. Subsequently, the topic to elaborate in this white paper is not about the existence of Business Intelligence capabilities or the access of Microsoft to them, but the usage of such capabilities within the numerous teams and business processes within Microsoft. Usage of Analytics as a competitive strength for Microsoft Thanks to its line of businesses, Microsoft has a privileged position to compete on analytics: the company creates the products adopted by many other organizations to compete on analytics, to have access to vast amounts of data, to understand how to store,Show MoreRelatedSix Sigma in the Contemporary Business Environment3430 Words à |à 14 Pagesrecognize the quality of products or services, rather than just looking at the price. As competition between organizations grows more intense, many different factors and dimensions would be considered by the customers when they are going to measure the quality (Stevenson, 1999). In order to remain competitive among those rigorous competitions in the dynamic changing business environment, organizations have to maintain and enhance the quality of the products or services being delivered. ââ¬Å"Quality is consistentRead MoreMarketing Techniques Used By Birla Sun Life And Hdfc Life Essay2977 Words à |à 12 Pagescommunicating the value of a product or service to customers, for the main purpose of selling that product or service is known as marketing. The science of choosing target markets through market segmentation and analysis, and understanding consumer behavior while providing superior customer value to the customers is termed as Marketing Management. It can be looked at as one of the most important of the organizational functions and a set of processes for creating, communicating and delivering the value to theirRead MoreMarks and Spencer Financial Principles3125 Words à |à 13 PagesIntrodruction Plc (Mamp;S) is an international retailer which is currently operating in 34 countries and has established over 600 UK stores as well as over 219 franchise stores. Mamp;S sell high quality, great value clothing and home products as well as outstanding quality food. Around 21 million customers visit our stores each week and we have 78,000 employees across the UK and 42 territories globally .The company trades in clothing, home furnishings and foods. 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To overcome the slowdown OEMs have started investing in more research in technology, design, innovation, increasing the reach and increasing the standard of aftersales service instead of investing in expansion of output facilities. Some international OEMs like Daimler (Bharat Benz), MAN motors, VE motors and Scania are Investing and expanding in India. InternationalRead MoreInformation Managemewnt6746 Words à |à 27 Pages | | |8 | | 3.2 ââ¬â Supplier Power | | |8 | | 3.3 ââ¬â Threat of substitute products | | |8 | | 3.4 ââ¬â Threats of new entrants | | |9 | | 3Read MoreA Critical Evaluation of Amazonââ¬â¢s Strategy, Strategic Choices, Structure, Systems and Culture7541 Words à |à 31 PagesSchool | Amazon.com A critical evaluation of Amazonââ¬â¢s strategy, strategic choices, structure, systems and culture Authored by: L. Gounden, C. Hendrikz, R. Ligault, M. Louw, P. Mathopa, A. Omer, S. Patamadai V. Pillay Date: September 22, 2008 TABLE OF CONTENTS 1 Introduction 5 2 Q1. STRATEGY 5 2.1 THE EXTERNAL ENVIRONMENT 6 2.1.1 MACRO ENVIRONMENT 6 2.1.2 Industry environment 9 2.1.3Read MoreTata Ace Case Study Solution3116 Words à |à 13 Pagesfacilities i.e.-Roads Medium and high commercial vehicle industry has seen significant slowdown while LCV industry is still experiencing growth. To overcome the slowdown OEMs have started investing in more research in technology, design, innovation, increasing the reach and increasing the standard of aftersales service instead of investing in expansion of output facilities. Some international OEMs like Daimler (Bharat Benz), MAN motors, VE motors and Scania are Investing and expanding in India. International
Tuesday, December 17, 2019
The Method Of Instruction That Physics Teachers - 876 Words
The method of instruction that physics teachers employ to educate their students varies from teacher to teacher with many different approaches that they deem more efficient, engaging, and enriching opposed to other methods. The over-reaching aspect the methods of instruction primarily are based from two aspects of delivering information: A univocal approach to delivering and educating students utilizes the instructorââ¬â¢s prowess with physics directing and leading their students and the dialogical approach of guiding students towards the learning goal. The learning theory encompasses the reasoning behind why teaching and learning is approached in such a broad manner and the influences that go into the relationship in order to best benefit learning. Over time, students vary with how they best learn with the technology and ever- changing world around them. Therefore, instruction should be suited to change with it. These two articles point towards a general concession: that learning and teaching should not depend on one approach, but many directions and angles in order to effectively reach as many students as possible. The aspect of either instructing a course with a univocal or dialogical approach seems too clear cut and standardized when it comes to specific subjects. Math subjects have tended to lean towards teaching the content through a direct and specific univocal approach, one that the individual teacher has honed over the years as a lecture that gets repeated every time.Show MoreRelatedComputer Related Technology Use The Force Concept Inventory1336 Words à |à 6 Pages In Computer-related technology use in the high school physics classroom: A case study, the study was done with a focus on qualitative data, but the Force Concept Inventory (FCI) was administered to students and analyzed to add a quantitative component to the study (McClure, 1996). The copy of the Force Concept Inventory in the study shows that it focuses on material from the first half of a physics curriculum, such as Newtonââ¬â¢s laws, kinematics, and uniform circular motion. The study Assessing theRead MorePersuasive E ssay : Ineffective Physics999 Words à |à 4 PagesIneffective Physics Worksheet Most of the teachers follow a new style of teaching, which requires students to work in groups in order to benefit from each other. However, this style can be ineffective if the text that is provided to each group does not have clearly stated guidelines. It also can be ineffective if it does not specify who should work with whom, especially in science classes where the abilities of one person varies from another. In most of these cases, one or two of the members takeRead MoreTeaching And Assessment Is Important842 Words à |à 4 PagesDefining what a teacher should know about the subject that he or she is teaching is highly debated in and of itself. Moreover, there is no consensus on what knowledge is required for proficient teacher practice. Studies suggest that these domains of knowledge are actually interrelated and simultaneously independent. This means that we know that the knowledge that teacher has in physics informs his or her knowledge of the most appropriate methods of sup porting student learning of physics, and vice versaRead MoreThe Limitations Of Science Education1394 Words à |à 6 Pagesand equipment. When school has a budget problem it canââ¬â¢t insure all material necessary to science learning, as we know in science each activity has a different type of material its depends on the topic. Sometimes we need a material in Chemistry, Physics or Biology to explain well an activity but the budget of the school canââ¬â¢t support it because itââ¬â¢s very expensive, especially if this material can be used only for one time. This create a big limitation that affect student learning because by practicalRead MoreResearch On Students Learning1100 Words à |à 5 PagesResearch on studentsââ¬â¢ learning in physics classrooms has indicated that there is a noticeable gap between the objectives of the physics instructors while implementing the traditional instruction and the level of studentsââ¬â¢ conceptual understanding (Heron Meltzer, 200 5). ââ¬Å"Physics Education Research (PER)â⬠groups aim to overcome the challenges of traditional instruction by developing new instructional methods and materials in order to teach more effectively (McDermott Redish, 1999). 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To address concerns of internal validity, two classes of students with a similar learning history and student demographic will be utilized; also, both classes will be taught by the same teacher. To address concerns of external validity, students in both populations will not beRead MoreThe Importance Of The Philosophy Of Science865 Words à |à 4 Pagesthem to learn. Teachers have to be creative in their environment to make sure communication takes place between all involved. In science students have to be able to break down words to understand the meaning. Humeââ¬â¢s (2009) basic principle is that the meaning of ideas is best discovered by putting them to an experimental test and then observing the consequences. The use of physics experimentation toRead MoreThe Effect Of Practical Work On Students Performance9732 Words à |à 39 Pages EFFECT OF PRACTICAL WORK ON STUDENTSââ¬â¢ PERFORMANCE IN PHYSICS AT SECONDARY SCHOOL LEVEL IN MURANGââ¬â¢A EAST SUB-COUNTY, KENYA. MUCHAI AUGUSTINE NGââ¬â¢ETHE REG. No. E83/20087/2012 A RESEARCH THESIS SUBMITTED IN FULFILLMENT FOR THE DEGREE OF DOCTOR OF PHILOSOPHY IN THE SCHOOL OF EDUCATION DEPARTMENT OF EDUCATIONAL COMMUNICATION AND TECHNOLOGY OF KENYATTA UNIVERSITY JANUARY 2014 DECLARATION I declare that this research thesis is my original work and has not been presented for a degree in anyRead MoreBeing Evaluated Can Be A Scary Procedure821 Words à |à 4 PagesDomain 1 focuses on the planning and preparation that I must do before I even begin teaching the material to the student. I choose to do an overall look at myself, regardless of the fact that one subject I teach in science is new to the district ââ¬â Physics. When planning and writing lessons for my students I try to make sure that I read and research more material than the textbook presents. I surf websites and read books that could enhance my presentation of the content. I rated myself in 1a as proficient
Sunday, December 8, 2019
Bring Your Own Device Organizational
Question: Discuss about the Bring Your Own Device Organizational. Answer: Introduction: BYOD is a new technological policy or strategy used by companies to allow their employees to bring their own devices to the workplace and access privileged information or applications. Moreover, BYOD is also known by other names such as Bring Your Own Technology, Bring Your Own Phone (BYOP) and even Bring Your Own Personal Computer (BYOPC). In essence, the name signifies the device incorporated by any given organisation and with the current trends and advancements in technology have seen billions of devices in use, this technology is surely set to rise. Nevertheless, in the definition one is a key item, policy, is very important to its definition. Policy signifies the mandate, authority and even authentication accorded to these individually owned devices (Millman, 2013). As an Information and Technology concept, BYOD is used as a consumerization technology, where resources are used to access certain services. Furthermore, similar strategies are used by other organisations to lower op eration costs, for instance in schools where students are allowed to use their own devices to access class material. Aztec management has seen a substantial increase in customer demands which has increased the number of employees. Acquiring new resources such computers, tablet and mobile devices etc. could prove costly. However, allowing each employee to bring their own device to the workplace and use it to perform their roles is financially sound. In fact, consider the following, according to current estimates, the number of mobile devices in the world over the next five years will be more than 10 billion. These numbers translate to 1.5 devices for every man, woman and child across the planet (ER, 2013). So, why not take advantage of these readily available devices to supplement a companys resources, its financially sound and meet the objectives set. In addition to this, people are increasingly using their devices to perform a basic task which has greatly embedded mobile devices into all aspects of life. Similarly, employees are preferring to use their own devices to perform workplace-related tasks, where they want to synchronise their routines into one big device. This phenomenon is becoming increasingly common that most employees in big corporations are requesting the IT departments to incorporate them (ER, 2013). Now, consider the advantages of this, employees are continuously motivated when they feel included into companys policies. In return, they perform well and maintain high standards of professionalism. However, employers such as Aztec must realise that its hard to separate personal roles and workplace agendas, therefore measures must be put in place to cater for these requirements (CIO Council, 2012). Merits of BYOD According to Wainwright (2016), BYOD increases worker satisfaction as the employees are no longer stuck with the old or boring IT issued devices. They are free to use their devices which are up to date (which also is another merit) and can modify them at will. Secondly, it saves money while increasing productivity. Thirdly, all the devices used are up to date and meet companys objectives at no extra cost. Finally, BYOD encourages after hours work engagement. An employee is likely to answer a query from a customer if he or she use her own personal device as they feel free and in charge of the entire process (Willis, 2013). BYOD review in the Financial Sector Employees using their own devices to access workplace networks is an inevitable phenomenon in any industry, however, this technology brings with it a lot of compliance concerns (Computer weekly, 2016). The financial sector is a critical industry where data stored by its institution is highly delicate and requires the highest form of security. One of BYOD industrial regulation policy concerns the loss of data if a device is lost. BYOD policies call for stringent scrutinization of mobile devices for companies in the financial and health sector. However, according to Littler Medelson (employment lawyer) the shift of IT policies from corporate-owned to personal/employee owned policies clashes with most important government policies. For proper and adequate scrutinization, a persons private data must be accessed, this goes against all laws of privacy and personal security concerns. Nevertheless, a company like Aztec must employ careful assessment measure within the Australian laws to meet the basic BYOD data policies (Hanover, 2012). Aztec can also develop its own private security measures to meet the demands of their operation. Since traditional security compliances fail to meet the demands of BYOD, the conventional way to fulfil this mandate is to use Mobile Device Management (MDM) software or policies. However, even this consideration can fail if the devices are jailbroken, but MDM can detect the process, therefore promote a solution. Furthermore, for a financial institution they must comply with the Payment Card Industry-Data Security Standard (PCI-DSS). This includes protecting customers data and that of the company. To meet this requirement, the following items must be met, otherwise referred to BYOD best practices. BYOD best practices Protect customers data especially their cardholder information, this objective can only be met through encryption of transmitted data. Moreover, transferring cardholder information to BYOD violates all PCI-DSS laws, therefore this process should be prohibited and considered a violation. BYOD devices should never download card holders information, this is the single most important BYOD best practice. Secondly, Aztec should implement strong access procedures to any of its databases or systems. All mobile devices used should have strong passwords only known to the users. Furthermore, restrict access to companys information via a business need to know basis, this will act as an additional security measure to card access restriction. Thirdly, monitor all employees activities by tracking their network access routines. Moreover, accurate and auditable logs should be maintained, this records can then be used to search for cardholders information or violations. In addition to this, the company should maintain an active and strong information security policy. For these policies to work, employees must be educated on the security measures such as reporting lost devices Finally, when all is said and done respect the employees privacy. Regardless of the security measures, if the employees feel compromised they will communicate through different channels which will compromise the entire system. BYOD regulation compliance is important and must be considered at all cost, this includes basic item not mentioned such maintaining an active antivirus software in the devices used, use of automatic device locks and individual user authentication. These simple yet strong security measures can be the crucial security guard against malicious individual with the intentions of harming a companys reputation or data (Winn, 2015). Projects impact on Aztecs IT security measures A financial institution/company like Aztec must have the strongest and most recent IT security measures. For one, any data transmitted by its system concerns customers and their finances or is the actual finances themselves. Therefore, an unauthorised access to this information could prove detrimental to the companys reputation, especially its service delivery charter. BYOD proposes several changes to access policies that largely affects the current Aztec security policies. When implemented Aztec will have to reconsiders its IT policies, modifying them to meet the new demand brought by BYOD. For one, the full control exhibited by Aztec over the devices used by employees will be lost. Now, the employees will expect to have their own devices and also have increased freedom to do their work wherever and whenever (Pearson, 2014). Furthermore, the current trends in technology have led to the rapid diversification as well as changes seen in different business sectors. Today, employees are required to be more flexible to meet their mandated tasks. Moreover, their productivity is also determined by how they associate with their employers and this has led many of the employers to implement strategies that improve their mutual association. BYOD meets most of these strategies by offering lay way between personal life and work agendas. In addition to this, it bridges the gap between employers and employees who now have a better professional association. However, BYOD as seen above completely changes a companys operation structure. First, consider the impact it will have on application and more so the usage of these applications, both personal and professional (work-related) applications. It is difficult to manage the applications accessed by an individual using his/her own device, not unless his accessing them using the organisations network. In such a scenario, the user is likely to access malicious websites and applications that later affect the organisations system or applications (Subhani, 2016). This unregulated access is a strong security threat to a companys data more so, an institution in the financial sector. Data is the single most important commodity in the modern society, in fact, its access, use and interpretation are used to run all modern day organisations. An Aztec employee could download a malicious application which later is able to download customers information, a major security violation. Secondly, we have lost or stolen mobile devices. It is common for a person to lose their device and has little concern over the item. The lack of concern may be due to the information stored or more precisely lack of information. However, for an Aztec employee who regularly accesses the companys system using his device, a loss of this device could stand the risk of unauthorised access if not well protected. Furthermore, consider a lost device used by an unauthorised individual to access a companys information. Aztecs security measures would have to change to incorporate these new possibilities, where a person potentially loses a device. Automatic countermeasures such as automatic locks, access locks and data encryption among others would have to be considered (Garba, Armarego Murray, 2015). These vulnerabilities are just but a few of the many concerns that are presented by BYOD which means a company implementing the concept must adapt to fulfil all the necessary security and company policies. To reduce legal liabilities among other risks a company must analyse their existing security policies to determine how they affect employees who will use their own devices. Some of the policies to be considered include; data classification policies, mobile device access policies, encryption policies and privacy policies among many others. This process may cost time and money but are critical for the success of the new strategy. Moreover, remember there is a big difference between company-owned devices and personal/employee owned devices. It is possible to implement security measure to protect the data accessed by each one of these devices, but the procedures employed must be different for them to work effectively. For instance, Aztec may have to introduce special software that is u sed by employees devices to access a companys information. Such Softwares are used to provide additional security to the mobile devices (InfoLawGroup LLP, 2012). Another impact of BYOD on Aztec security measures or procedures is the alteration in employees privacy requirements in order to fit the new technology. When commissioned the devices used to access personal information will also be used to access a companys information. A number of violations may be made while conducting business or personal business, for instance, consider police officers in the U.S. who were accused of using work devices to text their loved ones (ILG post, 2012). Similarly Aztec will have to consider such scenarios where an employee intentionally or unintentionally violets either professional or personal codes of conduct. Privacy and BYOD depend on how an organisation monitors its employees, its common for an organisation to track employees activities while using the companys network. These procedures are made possible by the devices issued (company devices) and the access control measures in place. However, how do you accomplish the same without having your own dev ices as a company and without infringing on the personal privacy rights of your employees? Possible solutions may lie in authentication, authorization and with the use of special software used to access a companys information. These Softwares can then be monitored to track employees activities. Finally, consider the statistics provided by Trend Micro in 2012, where more than 93 percent of all BYOD devices (tablets, mobile phones, computers etc.) used to access corporate information lack the necessary security systems. This data shows the control offered by BYOD, it does not only reduce an organisational control but also makes it difficult to enforce policies and regulations. Moreover, according to Goode (2012) attackers continuously exploit the vulnerabilities seen in BYOD devices to access organisation information. These exploitations are possible because our current security systems lack the necessary tools to deal with the current trends in technology. Traditional security methods such as host-based firewalls and even the famous content based firewalls cannot meet the demands or threat of mobile based devices. However, organisations cannot prohibit BYOD technologies or concepts because of the threats, instead, they must implement top-notch security measures while maintai ning a high priority on privacy and access control. Risk Assessment based on the threats, vulnerabilities and consequences BYOD presents many advantages over the existing ICT technologies but like any other technologies these merits are also accompanied by several limitation or risks that may reduce the efficiency of the said technology. In the previous section, we did highlight the impact of BYOD on an organisation and more particularly Aztec. In doing so, we did mention some threats of BYOD e.g. malware attacks, loss of data and an unauthorised access. In this section, these threats among others are analysed and in addition to this, we also outline the vulnerabilities and consequences of using BYOD. Social engineering and phishing attempts are a common risk associated with BYOD. Attackers use clever deceptions to acquire private information from unsuspecting individuals e.g. through emails where people are prompted to enter their details. BYOD poses a serious threat to this form of attack as the employees using their own device will access different websites and applications that are not monitored (Dodge, 2007). Aztec may have the necessary precaution to prevent access to a malicious website but may lack the same control when the user device are connected to other networks. In effect, a companys data may be at risk when the affected device is reconnected to the companys network. Similar to phishing, Malwares are becoming predominantly familiar because of mobile devices. Malware target users information or damage the users device. Mobile devices such as those used in BYOD are routinely infected with malware such as viruses, worms, botnet and Trojans because they have basic securi ty measures. In addition to this, users are continuously promoted to install applications that later infect their devices. This malware can command and communicate with an unauthorised user while avoiding a companys IT security measures. Interception of data is another threat posed by BYOD more so spoofing where data is intercepted and modified. Aztec in its daily activities transmits a lot of information via their encrypted channels be it VPNs or otherwise. A mobile device with its limited access control protocols is likely to be spoofed and information sent to the wrong recipient. Furthermore, the same devices can be used to create rogue access points that have limited access control protocols. A companys network even with its encryptions can be compromised if someone gains access to their system or even access to a device physically connected to its VPN networks. However, interruption of data is more profound in wireless access networks. Fraudulent access points encourage a user to connect their devices which later are used to exploit them. Moreover, secure access point protocols are now affected as fraudsters has found a way to compromise them e.g. Hole 196, a vulnerability identified in WPA2, the most common WI- FI security protocol (AirTight Networks, 2010). Company policies that target the employees activities are another serious vulnerability issue that can have grave consequences. A BYOD device can be easily accessed using its vulnerabilities when a user violets any of the set policies and rules. In fact, an employee may lack malicious intentions but owing to their ignorance or carelessness expose a companys data where an attacker capitalises to access the information. An attacker may promote an Aztec BYOD device to disable its firewall or setting in order to have improved speeds and performance rates. An unsuspecting user, tired of the speeds (due to access control e.g. proxy use) will disable said firewalls to have improved speeds, as a result, the attacker will have a way into the companys systems. A good example is this is the Citigroup financial company attack where data from thousands of customers was leaked because an employee used a simple peer to peer software found in BYOD devices (Masin, 2013). Factors that increase BYOD risks, vulnerabilities and their consequences Many factors may increase the occurrence of BYOD risk as seen in the risk assessment done above. Allowing corporate or company information to coexist with personal information is one of these factors. It becomes difficult to maintain a strong corporate structure filled with strong security controls while maintaining user privacy requirements. Furthermore, when the devices used are personal devices, the control procedures become contentious, to say the least. A company may struggle to balance corporate and personal life, which is then exploited (vulnerability) and used to access vital customer information. Grave consequences may follow for instance leakage of information as seen in the example given above (Gajar, Ghosh Rai, 2013). IT departments find it difficult to support users using different devices using different systems. One user may use a windows device while the other an IOS device, moreover, the problem is made more difficult because of the constant updates given and the different operating versions produced each day. In such a case, an administrator may apply certain access control procedures that work differently in different systems. The consequence of this is an inefficient control procedure filled with bugs and constant failures. These failures can slow a companys system, slowing their service delivery mechanisms (Rose, 2013). BYOD risk comes with many serious consequences, in fact, according to the Industrial report (French, Guo Shim, 2014), more than 60 percent of modern day companies risk the consequences of BYOD risks. To start, confidential data stored in e-mails, spreadsheets, applications and users accounts can be easily lost if a device is lost or stolen. Furthermore, according to the same report almost half of the companies allowing BYOD concepts have experienced a breach in their systems. On top of losing their data, these breaches violet may compliance policies and laws, making the companies liable for legal suites. Finally, like the two sides of a coin, BYOD may have a good balance between work-life activities however, some people develop serious work related issues where they work all the time. Such people have difficulties in maintaining serious relationships as they bring their work to all personal activities, even on leisure holidays. As a result, they develop severe work-life conflicts th at develop into stress, eventually slowing their work productivity (Singh, 2012). Data Security and BYOD Data security is the chief concern of BYOD technology as its access (data) can prove detrimental if wrongly accessed. In Aztec case, one type of data should never be used in BYOD devices i.e. confidential cardholder information. Before addressing the types of data to be used by BYOD, this exception must be made. Customers rely on confidentiality to protect their assets and with BYOD devices, this confidentiality is at risk. However, the companys employees could use messaging services where e-mails and other relevant data is involved. Moreover, control information would also have to be used to regulate the flow of information. In essence, the users would have to comply with the companys data protection policies and obligations. Access to information, on the other hand, would be restricted based on authorization provided. Certain staff members would have increased access than other just like in any other control features. Furthermore, access would be limited to departments or faculty departments. These segmentation mechanisms would help monitor the BYOD system and ascertain for security. Moreover, its advisable to have special Softwares or applications to be used to access a companys information. For instance, consider an accounting department where a special application Aztec_accounts is used to access its databases. This system would be closely monitored irrespective of the device used to access it. In terms of data flow, all relevant company information would have to flow via encrypted channels, for instance, VPNs. Virtual Private Networks (VPN) are a secure way of accessing an organisation information via the internet (Ogie, 2016). For Aztec to meet the minimal data security requirements, they must encrypt all the data they use irrespective of the source, destination and channel used. In addition to this, a good BYOD policy must be set and it must include MDM concepts. These concepts allow IT professionals to have the capability to access any device that is able to access a companys information. This IT access can help a company revoke access to sensitive information and even wipe out an entire device in case its lost by the owner. In addition to VPNs stated above, data flow should be restricted to specific data identifiers, for instance, certain mac-addresses. Furthermore, the company should establish multiple authentication procedures for devices accessing company information. This strict authentication procedure can be accomplished using an Identity Access Management (IAM) solution. IAM is a solution that allows an organisation to have a two-factor authentication procedure, therefore, for a person to access data multiple authentication procedures are requested. This procedure is vital as they ascertain to the authenticity of the user i.e. device does not fall into the wrong hands with the correct password or access (Smith, 2016). Finally, all relevant company information should be stored in a centralised location with access limited to the appropriate members. A central server is easy to monitor, including the data flow associated with it. Furthermore, centralised server can monitor daily activities and have logs detailing those who access them with their respective access time. Nevertheless, a centralised server should then be supplemented with secure transport encryption that is not easily intercepted. Strong transport encryption mechanisms do exist as they are commonly used by many collaboration platforms e.g. Skype and iMessenger. These transport encryption mechanism should be used by the company as a way of regulating data flow (Ogie, 2016). References Abubakar Bello Garba, Jocelyn Armarego David Murray. (2015). Bring your own device organizational information security privacy. ARPN Journal of Engineering and Applied Sciences. 10 (3). Retrieved 10 January, 2017, from: https://www.arpnjournals.com/jeas/research_papers/rp_2015/jeas_0215_1591.pdf AirTight Networks. (2010). WPA2 Hole 196 Vulnerability. Retrieved 10 January, 2017, from: www.airtightnetworks.com/WPA2-Hole196 Bitglass. (2013).PCI Data Security Compliance BYOD. Retrieved 10 January, 2017, from: https://cdn2.hubspot.net/hub/313952/file-704205437-pdf/Collateral/PCI-DSS-BYOD.pdf?t=1398711559627 CIO council. (2012). Bring your own device. A Toolkit to Support Federal Agencies Implementing Bring Your Own Device (BYOD) Programs. Retrieved 10 January, 2017, from: https://cio.gov/wp-content/uploads/downloads/2012/09/byod-toolkit.pdf (2013). Insights on governance, risk and compliance. Bring your own device. Retrieved 10 January, 2017, from: https://www.ey.com/Publication/vwLUAssets/EY_-_Bring_your_own_device:_mobile_security_and_risk/$FILE/Bring_your_own_device.pdf Goode, A. (2010). Managing mobile security: How are we doing? Network Security, 2010(2), 12-15. doi: https://dx.doi.org/10.1016/S1353-4858(10)70025-8. Hanover Research. (2012).Regulatory Considerations for BYOD Policies. Retrieved 10 January, 2017, from: https://www.attachmate.com/solutions/in-response-to-your-mobility-demands/MobileDeviceManagement/RegulatoryConsiderationsforBYODPolicies.pdf InfoLawGroup LLP. (2012). The Security, Privacy and Legal Implications of BYOD (Bring Your Own Device). Information Law group. Retrieved 10 January, 2017, from: https://www.infolawgroup.com/2012/03/articles/byod/the-security-privacy-and-legal-implications-of-byod-bring-your-own-device/ Masin, J. (2013). Peer-To-Peer (P2P) File Sharing Risks. Retrieved 10 January, 2017, from: https://www.securedocs.com/blog/2013/02/peer-to-peer-p2p-file-sharing-risks/ Singh. (2012). B.Y.O.D. genie is out of the bottle Devil Or Angel. J. Business Manage. Social Sci. Res.1 (3), pp. 112, 2012. Ogie Robert. (2016). bring your own device: an overview of risk assessment. Faculty of engineering and information science. University of Wollongong. Retrieved 10 January, 2017, from: https://ro.uow.edu.au/cgi/viewcontent.cgi?article=6446context=eispapers K. Gajar, A. Ghosh, S. Rai. (2013). bring your own device (byod): Security risks and mitigating strategies. Journal of Global Res. Comput. Sci. 4(4), pp. 6270 Pearson A. (2014). The Impact of BYOD on Organisation Security. Security innovation Europe. Retrieved 10 January, 2017, from: https://www.securityinnovationeurope.com/blog/the-impact-of-byod-on-organisation-security Rene Millman. (2013). Surge in BYOD sees 7/10 employees using their own devices. ITPro. Smith Tom. (2016). BYOD Security: Expert Tips on Policy, Mitigating Risks, Preventing a Breach. Digital guardian. Retrieved 10 January, 2017, from: https://digitalguardian.com/blog/byod-security-expert-tips-policy-mitigating-risks-preventing-breach Wainwright A. (2016). 7 benefits of BYOD on enterprise wireless networks. Securedge networks. Retrieved 10 January, 2017, from: https://www.securedgenetworks.com/blog/7-Benefits-of-BYOD-on-Enterprise-Wireless-Networks Willis D. A. (2013). Bring Your Own Device: The Facts and the Future. Gartner. Retrieved 10 January, 2017, from: https://l1.osdimg.com/remote-support/dam/pdf/en/bring-your-own-device-the-facts-and-the-future.pdf Winn A. (2015). How Regulated Industries Can Successfully Use BYOD. OPSAWT. Retrieved 10 January, 2017, from: https://www.opswat.com/blog/regulated-industries-can-use-byod
Sunday, December 1, 2019
Scr Tims Essay Example
Scr Tims Essay To begin with, upon visiting SCR website I find that the SCR website accompanies the Shelly Cashman Series Systems Analysis and Design text and is a fictitious company used as the focus of a case study. Upon further review of the site, moving through the bulleted list, first entered was the Data Library. This has subsections for SCR Functions and Organization which lists committees and group members; SCR Training Records section has two sample months of training records that includes the company, contact person, phone, title of training course, etc, then there is a JAD Session Example, which is basically a written summary of the discussion of the joint application design meeting that is to launch TIMS (Training Information Management System). Sample of Questionnaire Results was noted, which was brought up during the JAD session meeting to send to a sample of former students and prospective students in order to determine what people liked and to find out what could be improved for future courses. There was also the Summary of Cost-Benefit Data, which is a data table of developmental costs, operational costs for the first year of operation, and revenue estimates, finally the SCR Network which shows a diagram of the new system which the committee members were really keen on. We will write a custom essay sample on Scr Tims specifically for you for only $16.38 $13.9/page Order now We will write a custom essay sample on Scr Tims specifically for you FOR ONLY $16.38 $13.9/page Hire Writer We will write a custom essay sample on Scr Tims specifically for you FOR ONLY $16.38 $13.9/page Hire Writer Upon visiting the Forms Library it revealed a list of forms such as Request for Information Services, Preliminary Investigation Report, System Requirements Document, System Design Specification, System Requirements Change Request, and many more forms as part of the tools available to assist in completing projects for the course. The Resources Library has many categories to choose from including CASE (computer-aided systems engineering) tools, Communications Tools, Encyclopedia, Financial Tools, IT news, other links, Search tool, and Vendor that have links to other web sites all of which are valuable resources to complete assignment requirements. Next, a review of the SCR Internet Site was completed and this is the web site of the fictitious IT Consulting Firm utilized for this course. Finally, the TIMS work session was also visited and reviewed showing session by session information on weekly assignments. Overall, signing into the web site was quite easy and reviewing all the sections and subsections provided an overall view and comprehensive look at all the tools and methods to be used to carry out the design and implementation of an information system. Thus, the brief summary of the items found on the website ensures a thorough and successful examination was completed. IT Consulting is a field that focuses on advising businesses on how best to use information technology to meet their business objectives. In addition to providing advice, IT consultants often implement, deploy, and administer systems on businesses behalf. With this in mind, the results of Internet research the following are three IT consulting firms: First, Techsperts is one that provides effective, in-office computer help for all technological needs and has services offering a wide range of hardware, software, plus resolves network problems. The personnel in this particular company are experienced and industry certified with each having more than 5 years of experience in the competitive IT solutions industry (techspertsllc. com). Business services and solutions include wireless/wired network setup, adding devices to existing networks, computer maintenance and optimization, set up and installation of local or network printers. They also provide diagnostics for troubleshooting, backup solutions to protect all sensitive information on computers or databases with the ability to retrieve important materials immediately. Overall, Techsperts have the expert knowledge and experience for an IT consulting firm that has fast, friendly, and informative services. Now, Marathon Consulting helps business owners stay focused on keeping their business efficient and profitable through innovative IT Solutions. The goal for this company is to assist every client to achieve increased margins in their business by using information technology to enhance people and productivity gains. As experts, they are reliable and take all business needs seriously and at the same time recommend the perfect solution for each client. Some of Marathonââ¬â¢s services include backup and disaster recovery, proactive monitoring and maintenance, remote Help Desk, onsite/offsite data storage solutions, installing/maintaining network security, firewall management, network maintenance, VOIP system maintenance, and server administration. As well, Marathon offers virtualization and Cloud Computing because the traditional server-desktop infrastructure although still valuable in todayââ¬â¢s businesses, the changeover to virtualization is quickly approaching (marathonconsulting. com). As a result, the demand from many software vendors is to have a single server for their application as this ensures that operations are at peak performance. However, the problem is with multiple applications, they require isolation, and the infrastructure grows unnecessarily and by providing this service, virtualization and Cloud Computing make sense and Marathon provides this solution. Finally, Dataprise IT Consulting considers factors in todayââ¬â¢s IT projects to bring about more than just functional challenges, they work on issues such as security, scalability, redundancy, information architecture and speed of performance. In fact, these are just a few of the criteria that are evaluated in the early stages of planning an information technology project. Dataprise also has on staff an experienced team of IT consultants that handle projects large and small, from needs assessment through to implementation. Some examples of IT projects they specialize in include: Network Administration with design, builds, migrations, upgrades, Help Desks, Disaster Planning and Recovery, as well as Enterprise System Design. Enterprise computing systems refers to information systems that support company-wide operations and data management requirements (Shelly Rosenblatt, 2008). Other services include Network Installation and integration, Datacom Services, Network Security, consulting, special projects and an IT assessment. Without question, businesses can benefit from comprehensive, affordable and personalized IT services, support and solutions. References Dataprise it services for growing businesses. (2010). Retrieved from http://www. dataprise. com/services. spx Information technology consulting. (2010, October 18). In Wikipedia, The Free Encyclopedia. Retrieved from http://en. wikipedia. org/w/index. php? title=Information_technology_consultingoldid=391431537 Marathon consulting. (2010). Computer Consults NY. Retrieved from http://www. marathonconsulting. com/ Shelly, G, Rosenblatt, H. (2008). S ystem analysis and design, video enhanced. Boston, MA: Thomson Course Technology. Techsperts: business technology solutions. (2008). Retrieved from http://www. techspertsllc. com/services. php
Tuesday, November 26, 2019
4 Senses Animals Have That Humans Dont
4 Senses Animals Have That Humans Don't Radar guns, magnetic compasses, and infrared detectors are all man-made inventions that enable humans to stretch beyond the five natural senses of sight, taste, smell, feel, and hearing. Butà these gadgets are far from original. Evolution equipped some animals with these extra senses millions of years before humans evolved. Echolocation Toothed whales (a family of marine mammals that includes dolphins), bats, and some ground- and tree-dwelling shrews use echolocation to navigate their surroundings. These animals emità high-frequency sound pulses, either very high-pitched to human ears or completely inaudible, and then detect the echoes produced by those sounds. Special ear and brain adaptations enable these animals to build three-dimensional pictures of their surroundings. Bats, for example, have enlarged ear flaps that gather and direct sound toward their thin, super-sensitive eardrums. Infrared and Ultraviolet Vision Rattlesnakes and other pit vipers use their eyes to see during the day, like most other vertebrate animals. But at night, these reptiles employ infrared sensory organs to detect and hunt warm-blooded prey that would otherwise be completely invisible. These infrared eyes are cup-like structures that form crude images as infrared radiation hits a heat-sensitive retina. Some animals, including eagles, hedgehogs, and shrimp, can also see into the lower reaches of the ultraviolet spectrum. Human beings are unable to see either infrared or ultraviolet light with the naked eye. Electric Sense The omnipresent electric fields produced by some animals function like senses. Electric eels and some species of rays have modified muscle cells that produce electric charges strong enough to shockà and sometimes kill their prey. Other fish (including many sharks) use weaker electric fields to help them navigate murky waters, home in on prey or monitor their surroundings. For instance, bony fish (and some frogs) possess lateral lines on either side of their bodies, a row of sensory pores in the skin that detect electrical currents in the water. Magnetic Sense The flow of molten material in the earths core and the flow of ions in the earths atmosphere generate a magnetic field that surrounds the planet. Just as compasses point humans toward magnetic north, animals possessing a magnetic sense can orient themselves in specific directions and navigate long distances. Behavioral studies have revealed that animals as diverse as honey bees, sharks, sea turtles, rays, homing pigeons, migratory birds, tuna, and salmon all have magnetic senses. Unfortunately, the details about how these animals actually sense the earths magnetic field are not yet known. One clue may be small deposits of magnetite in these animals nervous systems. These magnet-like crystals align themselves with the earths magnetic fields and may act like microscopic compass needles.à Edited by Bob Strauss
Friday, November 22, 2019
English Essay
English Essay What Is an English Essay? The term English Essay doesnt necessarily imply that this should be some special kind of an essay. English essay signifies that the essay is going to be related to either English language/literature or will require you to show good command of English, including your ability to analyze, critically evaluate the problems presented and express your thoughts clearly. An English essay, therefore, is a very general term, which should meet the essential requirements of the essay writing process. You will need to do some research, plan, draft and proofread your essay. Anyone reading your essay will expect to find some kind of introduction, they will expect to follow a logical argument, and will expect there to be a conclusion. More about Essay Writing How to Write an English Essay? If you follow the methods and structure suggested below your English essay should be easier to write, easier to read, and score higher. Your essay writing process will become a much more enjoyable and valuable exercise than it was in the past. The Stages of Writing Your English Essay Stage 1. Research: Read your class notes, texts, and other books. Stage 2. Plan: Think about the title of your essay and what is expected of you. Stage 3. Theme/Ideas: Decide what the essay is about. Stage 4. Structure: Introduction, text, and conclusion. Stage 5. Drafting: Startà to do the writing. Stage 6. Proof-reading: Check spelling and grammar. Stage 7. Bibliography: List your sources. If you need more information or any kind of academic assistance in the process of writing your English essay, there are always professional writers who will be able to assist you in order to ensure a top-notch result and make your writing experience enjoyable. Order any kind of English Essay on our order page.
Thursday, November 21, 2019
The European Union is often referred to as an international Essay
The European Union is often referred to as an international organisation sui generis (of its own kind). What makes the European - Essay Example Therefore the EU is primarily regarded as a supranational organization since it requires the transfer of some measure of sovereignty to the organs of the EU. Moreover, many decisions made by the EU are enforceable irrespective of member state cooperation and coordination.4 For example, in Cassis de Dijon the European Court of Justice ruled that a member state could not impose qualitative restrictions on goods from another member state.5 Moreover, in Kramer, it was held that where the EC had competence in a policy area, the member state could not act on its own accord.6 Thus the ECJ has ruled against the exercise of state sovereignty in giving force to the idea of a supranational EU. It has also been argued however, that the EU is nothing more than an example of regional integration since much of the political and economic integration networks within the EU, like all other regional organizations, depend on Member Statesââ¬â¢ voluntary compliance.7 In this paper it is argued, that a lthough the EU may share some similarities with regional and international organizations, it is substantively different and can best be described as a supranational organization and is the only one of its kind. The most important differences between the EU and other international organizations is the concept of shared sovereignty. From its inception, with the implementation of the Treaty of Rome 1957, the founding of the European Economic Community which only constituted 6 states, was an agreement in which each of the states ââ¬Å"agreed to limit, but not totally transfer national sovereigntyâ⬠in terms of ââ¬Å"economic policy to a set of common institutionsâ⬠.8 By virtue of the Treaty of Rome 1957, Member States agreed to common economic policies and the removal of trade barriers.9 While this alone would have made the founding arm of the EU similar to the World Trade Organization, the Treaty of Rome went farther requiring the establishment of a European Bank, policies for increasing employment and an amalgamation of transport and agricultural policies.10 In addition, sovereignty was transferred from among the Member States in terms of keeping with the common market principles to a Council of Europe, a Commission and a Court of Justice.11 With more states joining the Community, the Treaty of the European Union 1993 was signed in 1992 and is also known as the Maastricht Treaty which ââ¬Å"absorbed the formerâ⬠Community.12 The new Treaty (which has been amended to further clarify the functioning of the EU, by the Treaty of Lisbon 2007) went beyond economic union and added a pillar of political and legal union among the Member States.13 The Maastricht Treaty established a European Parliament and a Court of Auditors which expanded on the institutions developed by the Treaty of Rome 1957.14 In addition, the Maastricht Treaty established citizenship of all citizens of Member States.15 This aspect of citizenship not only cedes some measure of sove reignty to the EU, but also sets the EU apart from any other
Tuesday, November 19, 2019
Information Communication Technology in the developing countries Essay
Information Communication Technology in the developing countries - Essay Example This paper will discuss countries labeled "developing countries" in selected areas of the world, such as Ghana in Africa, Vietnam in Asia, Afghanistan in the Middle East, and Ecuador in Latin America and the way in which these countries are trying to develop their technology, economy, and society to meet the demands of a fast-growing global population. In trying to determine how to define a "developing" as opposed to a "developed" country, it is necessary to look at a country's economy and to research how that economy works. Most developing countries have always been dependent on agriculture, but the boundaries between developed and developing countries are apt to blur at present as a growing middle class in some developing countries have a life-style similar to the more wealthy countries. In the 21st century, information technology and the Internet have created a global economy that has spread throughout the world. In countries dependent on a local economy with exporting of goods their main source of income, it is evident that they are becoming more dependent on imports as the population moves away from agriculture. With more education and implementation of electronics and computers offering increased communication for the poorer countries, their economy is improving. However, the bottom line is rising prices in an improved econo my. and poverty remains for a percentage of the population who cannot afford the rising prices. This paper will study four different areas of the world in which a changing culture is very much affecting their economy-Ghana in Africa, Vietnam in Asia, Afghanistan in the Middle East, and Ecuador in Latin America. In addition, countries moving into a "developed" category, such as China and Mexico, will be evaluated, with a further discussion of previously labeled developing countries such as India, Philippines, Czech Republic, and Ireland, and finally the present economic difficulties being faced in developed or wealthy nations, such as the United States. By researching the technological, economical and social development of developing countries in terms of the improvements that are being brought about through ICT, the effectiveness of the electronic age for these areas can be determined. In addition, the effort to alleviate poverty, as the line between the wealthy and the poor widens, must be addressed. VIETNAM The latest "buzz word" to describe the goal of developing countries is "knowledge society." According to Nguyen & Johanson (2007, pp. 1-2): A knowledge society is assumed to have at least two important features: information and communications technologies (ICTs) and a critical mass of knowledge which forms the basis of a significant portion of a national society. Vietnam, presently labeled a developing country, could in time become a knowledge society, but changing traditional values have brought about tension and adjustment problems in this ancient culture. In a knowledge society, economic, social and cultural activities combine with government to foster learning. As noted by Nguyen and Johanson,
Sunday, November 17, 2019
Oral Presentation on Drink Driving Essay Example for Free
Oral Presentation on Drink Driving Essay Intro: The topic I will be discussing today is a problem that occurs not only on Australian roads, but on roads worldwide. It is the topic of drink driving. I will be arguing why the Australian government should lower the Blood Alcohol Concentration limit to at least 0. 02 for full licenced drivers. Drink Driving is a serious offence that has MANY negative outcomes to it. Not only are you at risk of losing your licence, affecting day to day tasks and also receiving a heavy fine, but you are also putting yourself, your passengers and any personââ¬â¢s life, who is on the road, in DANGER. Paragraph 1: Each year on Victorian roads, approximately a quarter of drivers are killed or injured from drink driving related incidents where the driver has had a Blood Alcohol Concentration level of at least 0. 05 or greater. According to the Transport Accident Commission, with a blood alcohol concentration limit of 0. 05, the driver is already doubling their chance to be involved in an accident. At 0. 08 it is seven times the risk. At 0. 15, it is 25 times the risk. Statistics from the Transport Accident Commission have also shown that drink driving is most common between the ages of 17 to 25, promoting my main ARGUMENT that a personââ¬â¢s Blood Alcohol Concentration level should be at least 0. 02 which would significantly reduce the chance of an accident. Paragraph 2: Drinking Alcohol has a serious effect on our bodies. Drivers who drink alcohol before driving can be left with a loss of memory, blurred vision, slow reflexes, and lack of concentration and can also lead to dizziness. Drinking alcohol also increases self-confidence, which can lead the driver to feeling strong and invincible (LIKE SUPERMAN) . Look more:à problem solution speech essay Do you really want to be in a car with someone that canââ¬â¢t perform simple tasks such as reciting the alphabet or walking in a straight line? Each year Victoria Police breath tests over one point five million people. The government also exposes the public to many advertising campaigns through television about drink driving and its effects. An example includes the Transport Accident Commission advertisements that are shown regularly on television. Here is an example of one. [Drink Driving Advertisement 1 minute] Paragraph 2: In the commercial just shown, we witness some of the serious consequences that can take place as a result of drink driving, being serious injury, imprisonment, paraplegia and death. It goes to show a mother who has lost a son to drink driving, a woman killed by a drink driver, a man left paralysed after his drunk mate crashed the car he was in, and a drink driver entering jail. It shows the grief and loss families are left with, a sort of grief that no one should have to endure, especially because of one such reckless decision one decided to make, leading to the end of a life. Paragraph 3: I myself have lost a family member who was hit and killed by an intoxicated driver. He was not only a good and funny kid; he was a brother, a son, a nephew, a grandchild. I remember as a young child never seeing John again, I remember my family going through the grief, the in-denial, the anger, that someone so close to my family had died from such a careless and preventable act. It is hard to comprehend that someone you cared so much about has taken their last breath, smiled for the last time and is never coming back. It is something that no one should ever have to suffer. To see a mother and a father say goodbye to their young child is heartbreaking and inhumane to watch. Once again I hope that you understand that this is why the blood alcohol concentration limit should be lowered down to at least 0. 02. Many Australian experts and scientists believe that a blood alcohol concentration limit of 0. 05 is perfect and there is no need for it to be lowered. Experts argue that lowering it less than 0. 05 will do nothing in lowering deaths related to drink driving. But this is not the case. In two of the most developed and wealthy countries in the world, Sweden and Norway, the blood alcohol concentration limit is 0. 02. Drink driving is considered a very serious crime in Sweden and there is very little tolerance for alcohol. Laws where introduced in 1995 and 2001 in Sweden and Norway respectively which lowered the legal blood alcohol concentration limit to . 02 from the previous level of . 05. Since the blood alcohol concentration limit was changed, both Sweden and Norway have seen a dramatic reduction in deaths related to drink driving, some of the lowest rates in the world. I believe that by following the same lead set by Sweden and Norway we too in Australia can lower the amount of deaths related to drink driving significantly. Conclusion: Drink driving is something that takes place every day. Every day someone is involved, every day we are informed of it on the news, the radio, and through other various media outlets. Every day someone cries themselves to sleep, knowing they will never see that person again. I believe that by lowering the limit we can significantly reduce road trauma and the number of deaths related to drink driving. So, think, is that last glass really that important?
Thursday, November 14, 2019
A Normal Way of Life Essay example -- Family Normality Culture Essays
A Normal Way of Life What is "normal" in American culture? I believe my family is "normal" and my friends believe that of their families, too. Yet, our families are so different. How can that be? Everyone has an ideal image of a "normal" family according to the way they live. I believe "normal" to be a mother, a father, and kids living in the same house with three cars and a pool to be normal. My family has a strong set of beliefs, traditions, and artifacts that compile into my ideal image of "normal". I am of French, German, and Polish decent. My parents, grandparents, and great-grandparents lived in Michigan their entire lives. My mother's side was from Warren and my father's from Pontiac. Growing up my parents went to a Catholic school and became high school sweethearts. My mother and father were not very well off growing up and it seemed to stay that way early into their marriage. My father became a builder at the young age of twenty-three. My mother once told me that after they moved into their first home, they couldn't even afford a dishwasher. My mother was a medical assistant up until I was three and she hasn't worked since. I was fortunate enough to have my mother home with me when I was younger. A lot of children I went to elementary school with weren't as lucky. Growing up my brother, parents, and I all lived in a small, ranch-style home in Sterling Heights. We had a nice yard, two cars, and a basketball hoop. This was typical if you looked down our street. Once I hit f ifth grade our house went up for sale and we moved to Washington Township. Our home was bigger now and the people in the neighborhood were fairly different also. They thought that we lived on Rodeo Drive. We moved again when I was in ninth grade... ...her siblings, and my grandparents grew up living in. I love that house. It reminds me of my grandma. After she died my grandfather moved out, but my uncle moved in. He and his family now live in it, so it is still part of our family. My "normal" has been declared as a loving mother and father with kids and a nice home in American culture. Still there are many extremes in American families today which others believe to be "normal". One-day kids will believe having parents of the same sex is "normal". Our America is ever changing as is our ideas of American normalcy. So, compared to children who don't have two parents and a car to drive or food in their cupboards my family is "normal". Works Cited Alvarez, Louis and Andrew Kolker, directors. People Like Us: Social Class in America. PBS.WDET, Detroit. 23 September 2001. 26 October 2001. Online Transcript.
Tuesday, November 12, 2019
4th Grade Speech on Hockey Essay
Did you know that there are over 1.6 million people playing organized hockey around the world? Hockey is a team sport played on ice, where skaters use wooden or composite sticks to shoot a hard rubber puck into the other teamââ¬â¢s net. Each team usually has 5 players and 1 goalie on the ice at a time. The first organized game was played on March 3rd, 1875 in Montreal, Quebec. In 1902, the Western Pennsylvania Hockey League was the first to pay their players. In 1910, the National Hockey Association was formed in Montreal. They would changed the rules, splitting the game into three, 20 minute periods, introducing a system of minor and major penalties, where the player would spend time in the penalty box, leaving their team short one player. Trust me when I tell you, that it is one place you donââ¬â¢t want to be! The penalty box is like when youââ¬â¢re really bad at home and your parents send you to your room for a time out. Itââ¬â¢s basically the same thing, but now it is a STRANGER in a weird zebra shirt called a referee giving you the time out. How weird is that? See more: Homelessness as a social problem Essay In 1917, the league became the National Hockey League known today as the NHL. I think hockey is the most fascinating sport in the world. At the age of three, I played my very first real hockey game. I scored the FIRST goal, on my FIRST shift of my very FIRST game. I was SO small, I couldnââ¬â¢t even see over the boards! Hockey is also about having fun and making friendships. There are five boys on my team that I have played with for 7 years!! We arenââ¬â¢t just team mates, we are the best of friends. Everything revolvesà around hockey with my friends and I. If we arenââ¬â¢t playing a league game, we are playing NHL 12 on Xbox, playing mini sticks or a scrimmage on my backyard rink. I currently play on 2 hockey teams, the Mississauga Jets and my school team, the Queen of Heaven Crusaders. I spend about 8-12 hours a week on the ice, which includes games, practices and my backyard rink. My favourite player is Steven Stamkos. His birthday is February 7th, 1990. That would make him 22 years old in just 3 days. Not only was he the first overall in the OHL draft, but he was also first overall in the NHL draft by the Tampa Bay Lightning. In his second year, he was the leagueââ¬â¢s leading goal scorer and in his third year, he was named to the All-Star team. Steven Stamkos is living his dream in the NHL. My dream is winning the Stanley Cup. Whatââ¬â¢s YOURââ¬â¢S?
Saturday, November 9, 2019
Block Scheduling vs Periods Essay
A small debate has always been discussed when talking about block scheduling and traditional class periods. Some people like the longer classes while others prefer the traditional six shorter class periods. Everyone has their own opinions about block scheduling. Block scheduling can be really helpful to high school students in many ways. Although, block scheduling is a longer time spent in one class, it should be mandatory in all high schools rather than traditional class periods. Block Scheduling is more like college classes, rather than traditional six period classes. There are many ways to schedule with using the block method. One option is the alternating block schedule. Classes meet each day for ninety minutes. Four classes meet on A days, and four meet on B days, with days of the week alternating as A or B. The second method is the semester block scheduling. This allows students to attend just four classes for ninety minutes each day for an entire semester. The following semester students enroll in another four classes. These two methods are the most like college classes. It is good for high school students to experience and get used to the longer time spent in classes to prepare them for college. Block scheduling allows students to take more subjects and cover more material in one class. High school students need to prepare for the future and get used to the way college classes are organized and with the block scheduling they are sure to do that. With the six traditional class periods students only have forty-five to sixty minutes in each class before the bell signals for the next. By the traditional six classes they stay in the same subject all year around. Block scheduling gives two more extra classes to take because of the extra time (Schroth). Many high school students are involved in extracurricular activities at the school they attend. By using the block method, teachers can get most of everything they had planned finished in one class allowing extra time to do class work and students will not have as much homework. Only having four classes cut down on homework rather than six classes all year around. Block scheduling allows teachers to teach less students and can have relationships and get to know each student very well. Students can get direct help from the instructor and can learn more easily (Ediger). This is good for at risk students because it gives them a chance to just focus on a few subjects each semester rather than all year long. In some schools, block scheduling allows students to take dual enrollment at their local community college. By doing this, high school students can get a head start on college classes if they are able (Childers). Many opportunities to help academics can come from the block scheduling method. Block Scheduling allows students who fail a subject the first semester, to retake it the second semester. Many schools have seen test scores increase (Wilson). While students have more time to do daily work instead of homework, teachers have more time for their planning period. It allows more time for more in class projects and individual work between students and the instructor. Many teachers have said that with block scheduling, more discipline problems have decreased. Because traditional scheduling requires changing classes six times a day, students get more chances to start trouble between those classes. With block scheduling youââ¬â¢re only changing three times and there is a less chance of problems between classes (Wilson). Block scheduling does have its disadvantages just like traditional scheduling. Since students will not be going to class daily, some subjects might require drill and practice to stay refreshed on a studentââ¬â¢s mind (Schroth). With classes being ninety minutes, students might get tired or bored with the subject they are in and ready to go to the next class. A bad instructor could cause students to not want to go to class for that long of a time. Block scheduling advantages outweighs its disadvantage. It prepares high school students for college. College classes are completely different than high school. Teachers have more time to prepare, teach and individually help each student in class. Discipline issues have decreased because of the less time spent in the hallways. The block method is great for all high schools and preparing students for the future.
Thursday, November 7, 2019
Free Essays on Scott Vs Stanford
The Dredd Scott Decision INTRODUCTION United States Supreme Court case Scott v. Sanford (1857), commonly known as the Dred Scott Case, is probably the most famous case of the nineteenth century (with the exception possibly of Marbury v. Madison). It is one of only four cases in U. S. history that has ever been overturned by a Constitutional amendment (overturned by the 13th and 14th Amendments). It is also, along with Marbury, one of only two cases prior to the Civil War that declared a federal law unconstitutional. This case may have also been one of the most, if not the most, controversial case in American history, due simply to the fact that it dealt an explosive opinion on an issue already prepared to erupt - slavery. Thus, many scholars assert that the Dred Scott case may have almost single-handedly ignited the ever growing slavery issue into violence, culminating ultimately into the American Civil War. It effectively brought many aboliti onists and anti-slavery proponents, particularly in the Nor! th, "over the edge". BACKGROUND Dred Scott was a slave born in Virginia who early in life moved with his owner to St. Louis, Missouri. At this time, due to the Missouri Compromise of 1820, Missouri was added as a slave state, but no state may allow slavery if that state falls above the 36 degree 30 minute latitudinal line. Later, in 1854 under the Kansas-Nebraska Act, states were allowed to vote on whether they will allow slavery or not, known commonly as popular sovereignty. In St. Louis, Scott was sold to an army surgeon named Dr. John Emerson in 1833. A year later, Emerson, on a tour of duty, took Scott, his slave, to Illinois, a free state. In 1836, Emerson's military career then took the both of them to the free Wisconsin territory known today as Minnesota. Both of these states, it is important to recognize, where both free states and both above the 36 degree 30 m... Free Essays on Scott Vs Stanford Free Essays on Scott Vs Stanford The Dredd Scott Decision INTRODUCTION United States Supreme Court case Scott v. Sanford (1857), commonly known as the Dred Scott Case, is probably the most famous case of the nineteenth century (with the exception possibly of Marbury v. Madison). It is one of only four cases in U. S. history that has ever been overturned by a Constitutional amendment (overturned by the 13th and 14th Amendments). It is also, along with Marbury, one of only two cases prior to the Civil War that declared a federal law unconstitutional. This case may have also been one of the most, if not the most, controversial case in American history, due simply to the fact that it dealt an explosive opinion on an issue already prepared to erupt - slavery. Thus, many scholars assert that the Dred Scott case may have almost single-handedly ignited the ever growing slavery issue into violence, culminating ultimately into the American Civil War. It effectively brought many aboliti onists and anti-slavery proponents, particularly in the Nor! th, "over the edge". BACKGROUND Dred Scott was a slave born in Virginia who early in life moved with his owner to St. Louis, Missouri. At this time, due to the Missouri Compromise of 1820, Missouri was added as a slave state, but no state may allow slavery if that state falls above the 36 degree 30 minute latitudinal line. Later, in 1854 under the Kansas-Nebraska Act, states were allowed to vote on whether they will allow slavery or not, known commonly as popular sovereignty. In St. Louis, Scott was sold to an army surgeon named Dr. John Emerson in 1833. A year later, Emerson, on a tour of duty, took Scott, his slave, to Illinois, a free state. In 1836, Emerson's military career then took the both of them to the free Wisconsin territory known today as Minnesota. Both of these states, it is important to recognize, where both free states and both above the 36 degree 30 m...
Tuesday, November 5, 2019
Mustafa Kemal Atatürk, Republic of Turkey Founder
Mustafa Kemal Atatà ¼rk, Republic of Turkey Founder Mustafa Kemal Atatà ¼rk (May 19, 1881ââ¬âNovember 10, 1938) was a Turkish nationalist and military leader who founded the Republic of Turkey in 1923. Atatà ¼rk served as the countrys first president from 1923 to 1938. He oversaw the passage of numerous reforms that were responsible for transforming Turkey into a modern nation-state. Fast Facts: Mustafa Kemal Atatà ¼rk Known For: Atatà ¼rk was a Turkish nationalist who founded the Republic of Turkey.Also Known As: Mustafa Kemal PashaBorn: May 19, 1881 in Salonica, Ottoman EmpireParents: Ali Rà ±za Efendi andà Zubeyde HanimDied: November 10, 1938 in Istanbul, TurkeySpouse: Latife Usakligilà (m. 1923ââ¬â1925)Children: 13 Early Life Mustafa Kemal Atatà ¼rk was born on May 19, 1881, in Salonica, then part of the Ottoman Empire (now Thessaloniki, Greece). His father Ali Riza Efendi may have been ethnically Albanian, though some sources state that his family was made up of nomads from the Konya region of Turkey. Ali Riza Efendi was a minor local official and a timber-seller. Mustafas mother Zubeyde Hanim was a blue-eyed Turkish or possibly Macedonian woman who (unusually for that time) could read and write. Zubeyde Hanim wanted her son to study religion, but Mustafa would grow up with a more secular turn of mind. The couple had six children, but only Mustafa and his sister Makbule Atadan survived to adulthood. Religious and Military Education As a young boy, Mustafa reluctantly attended a religious school. His father later allowed him to transfer to the Semsi Efendi School, a secular private school. When Mustafa was 7, his father died. At the age of 12, Mustafa decided, without consulting his mother, that he would take the entrance exam for a military high school. He then attended the Monastir Military High School and in 1899 enrolled in the Ottoman Military Academy. In January 1905, Mustafa graduated and began his career in the army. Military Career After years of military training, Atatà ¼rk entered the Ottoman Army as a captain. He served in the Fifth Army in Damascus until 1907. He then transferred to Manastir, now known as Bitola, in the Republic of Macedonia. In 1910, he fought to suppress the Albanian uprising in Kosovo. His rising reputation as a military man took off the following year, during the Italo-Turkish War of 1911 to 1912. The Italo-Turkish War arose from a 1902 agreement between Italy and France over dividing Ottoman lands in North Africa. The Ottoman Empire was known at that time as the sick man of Europe, so other European powers were deciding how to share the spoils of its collapse long before the event actually took place. France promised Italy control of Libya, then comprised of three Ottoman provinces, in return for non-interference in Morocco. Italy launched a massive 150,000-man army against Ottoman Libya in September 1911. Atatà ¼rk was one of the Ottoman commanders sent to repel this invasion with only 8,000 regular troops, plus 20,000 local Arab and Bedouin militia members. He was key to the December 1911 Ottoman victory in the Battle of Tobruk, in which 200 Turkish and Arab fighters held off 2,000 Italians and drove them back from theà city of Tobruk. Despite this valiant resistance, Italy overwhelmed the Ottomans. In the Octoberà 1912 Treaty of Ouchy, the Ottoman Empire signed away control of the provinces of Tripolitania, Fezzan, and Cyrenaica, which became Italian Libya. Balkan Wars As Ottoman control of the empire eroded, ethnic nationalism spread among the various peoples of the Balkan region. In 1912 and 1913, ethnic conflict broke out twice in the First and Second Balkan Wars. In 1912, the Balkan League (made up of the newly independent Montenegro, Bulgaria, Greece, and Serbia) attacked the Ottoman Empire in order to wrest away control of areas dominated by their respective ethnic groups that were still under Ottoman suzerainty. Through suzerainty, a nation maintains internal autonomy while another nation or region controls foreign policy and international relations. The Ottomans, including Atatà ¼rks troops, lost the First Balkan War. The following year during the Second Balkan War, the Ottomans regained much of the territory of Thrace that had been seized by Bulgaria. This fighting at the frayed edges of the Ottoman Empire was fed by ethnic nationalism. In 1914, a related ethnic and territorial spat between Serbia and the Austro-Hungarian Empire set off a chain reaction that soon involved all of the European powers in what would become World War I. World War I and Gallipoli World War I was a pivotal period in Atatà ¼rks life. The Ottoman Empire joined its allies (Germany and the Austro-Hungarian Empire) to form the Central Powers, fighting against Britain, France, Russia, and Italy. Atatà ¼rk predicted that the Allied Powers would attack the Ottoman Empire at Gallipoli; he commanded the 19th Division of the Fifth Army there. Under Atatà ¼rks leadership, the Turks held off a British and French attempt to advance up the Gallipoli Peninsula, inflicting a key defeat on the Allies. Britain and France sent in a total of 568,000 men over the course of the Gallipoli Campaign, including large numbers of Australians and New Zealanders. Of these, 44,000 were killed and almost 100,000 were wounded. The Ottoman force was smaller, numbering about 315,500 men, of whom about 86,700 were killed and over 164,000 were wounded. The Turks held on to the high ground at Gallipoli, keeping the Allied forces pinned to the beaches. This bloody but successful defensive action formed one of the centerpieces of Turkish nationalism in the years to come, and Atatà ¼rk was at the center of it all. Following the Allied withdrawal from Gallipoli in January 1916, Atatà ¼rk fought successful battles against the Russian Imperial Army in the Caucasus. In March 1917, he received command of the entire Second Army, although their Russian opponents withdrew almost immediately due to the outbreak of the Russian Revolution. The sultan was determined to shore up the Ottoman defenses in Arabiaà and prevailed upon Atatà ¼rk to go to Palestine after the British captured Jerusalem in December 1917. He wrote to the government, noting that the situation in Palestine was hopeless, and proposed that a new defensive position be established in Syria. When Constantinople rejected this plan, Atatà ¼rk resigned his post and returned to the capital. As the Central Powers defeat loomed, Atatà ¼rk returned once more to the Arabian Peninsula to supervise an orderly retreat. The Ottoman forces lost the Battle of Megiddo in September 1918. This was the beginning of the end of the Ottoman world. Throughout October and early November, under an armistice with the Allied Powers, Atatà ¼rk organized the withdrawal of the remaining Ottoman forces in the Middle East. He returned to Constantinople on November 13, 1918, to find it occupied by the victorious British and French. The Ottoman Empire was no more. Turkish War of Independence Atatà ¼rk was tasked with reorganizing the tattered Ottoman Army in April 1919à so that it could provide internal security during the transition. Instead, he began to organize the army into a nationalist resistance movement. He issued the Amasya Circular in June of that year, warning that Turkeys independence was in peril. Mustafa Kemal was quite right on that point. The Treaty of Sevres, signed in August 1920, called for the partition of Turkey among France, Britain, Greece, Armenia, the Kurds, and an international force at the Bosporus Strait. Only a small state centered around Ankara would remain in Turkish hands. This plan was completely unacceptable to Atatà ¼rk and his fellow Turkish nationalists. In fact, it meant war. Britain took the lead in dissolving Turkeys parliament and strong-arming the sultan into signing away his remaining rights. In response, Atatà ¼rk called a new national election and had a separate parliament installed, with himself as the speaker. This was known as the Grand National Assembly of Turkey. When the Allied occupation forces tried to partition Turkey as per the Treaty of Sevres, the Grand National Assembly (GNA) put together an army and launched the War of Turkish Independence. Throughout 1921, the GNA army under Atatà ¼rk registered victory after victory against the neighboring powers. By the following autumn, Turkish nationalist troops had pushed the occupying powers out of the Turkish peninsula. Republic of Turkey On July 24, 1923, the GNA and the European powers signed the Treaty of Lausanne, recognizing a fully sovereign Republic of Turkey. As the first elected president of the new Republic, Atatà ¼rk would lead one of the worlds swiftest and most effective modernization campaigns ever. Atatà ¼rk abolished the office of the Muslim Caliphate, which had repercussions for all of Islam. However, no new caliph was appointed elsewhere. Atatà ¼rk also secularized education, encouraging the development of non-religious primary schools for both girls and boys. In 1926, in the most radical reform to date, Atatà ¼rk abolished the Islamic courts and instituted secular civil law throughout Turkey. Women now had equal rights to inherit property and divorce their husbands. The president saw women as an essential part of the workforce if Turkey was to become a wealthy modern nation. Finally, Atatà ¼rk replaced the traditional Arabic script for written Turkish with a new alphabet based on Latin. Death Mustafa Kemal became known as Atatà ¼rk, meaning grandfather or ancestor of the Turks, because of his pivotal role in founding and leading the new, independent state of Turkey. Atatà ¼rk died on November 10, 1938, from cirrhosis of the liver due to excessive alcohol consumption. He was 57 years old. Legacy During his service in the army and his 15 years as president, Atatà ¼rk laid the foundations for the modern Turkish state. While his policies are still debated today, Turkey stands as one of the success stories of the 20th century- due, in large part, to Atatà ¼rks reforms. Sources Gingeras, Ryan. Mustafa Kemal Atatà ¼rk: Heir to an Empire. Oxford University Press, 2016.Mango, Andrew. Atatà ¼rk: The Biography of the Founder of Modern Turkey. Overlook Press, 2002.
Sunday, November 3, 2019
Access how governments have used decentralization to make public Essay
Access how governments have used decentralization to make public services more responsive - Essay Example re which must be taken into account while assessing the significance and incidence of decentralization is that whether the proposed decentralization is in the favor of the public interest or not. The intellectual discussion regarding the success and failure of decentralization of public institutions largely focus on this main issue. Viewed in that perspective it is then decided whether public services would be more responsive to the decentralization or whether they should be centralized. Further, the decentralization and centralization of any government and public sector services is done based on two perspective i.e. Efficiency values and Government values. ââ¬Å"Efficiency Values comprise the public choice justification for decentralization, where efficiency is understood as the maximization of social welfare whereas the Governance values comprises of (i) responsiveness and accountability, (ii) diversity, and (iii) political participation.â⬠(Wolman, 1990). Assessing within these two perspectives, we will now attempt to analyze the decentralization that took place in UK. Starting with the industrial relations, it has been largely argued that the decentralization of industrial relations would not yield results without providing a due thought to the local contexts within which these processes take place. Decentralization especially within the context of industrial relation has been largely viewed as an attempt to weaken the workers unions. Unions are often seen as protectors of the labor rights and decentralization of the collective bargaining power of the unions have further dented the morale of the public sector employees. It is probably because of this reason that despite initiating decentralization, UK is considered as a strong bureaucracy with strong administrative lacunas to hinder the smooth operations of the public sector services. (Katz, 1993). The shift in the locus of power within the public services therefore created strong administrative problems and
Thursday, October 31, 2019
NATO in the end of Cold War Article Example | Topics and Well Written Essays - 2250 words
NATO in the end of Cold War - Article Example In April 1999, ten years subsequent to the end of the Cold War, NATO leaders got together again in Washington against the frightening backdrop of warfare with Yugoslavia to rejoice succession of three new and innovative members such as Poland, Hungary and The Czech Republic as well as to decide on and choose on the Alliance's prospect plan for the reason that NATO practices and perform itself for the twenty first century. So the following questions arises about heart of its plan review, type of security preparations which Europe need in the post Cold War epoch, the prospect basis of the transatlantic association, wanted relationship among the North Atlantic countries as well as their neighbors inside the Middle East, Africa and of course especially Russia, whether precedence should be prearranged to arms control and disarmament in the innovative and new NATO. NATO was certainly structured for that bi-polar globe which no longer subsist the sixteen member states have a committee of ministers who stand for the political will of the member states along with democratic system as well as vital accountability for NATO's actions. In respect of whom essentially makes the decisions was a truism that arose since WWI experience; however, everyone in NATO recognizes that the United States of America is the strong partners in this alliance were as well as remain in the dynamic seat. The key to association was in Article Five of the origin treaty which need all members to come to the support of any member who is under assault that leftovers although now appears far less significant with Europe no longer an area of major apprehension(New Nations). In the occurrence of such an assault the parties could implement the right of entity or communal self-defense beneath Article 51 of the UN contract (William Cohen, 1998). It is still nevertheless a large attr action for aspire new members especially most of whom until the 1990's were proscribed by absolutist communalist governments; however, these in the actual fact were string-puppets of Moscow as well as their young men solicited into the armed forces of the Warsaw contract and the very forces that NATO had tackled over the four decades of the cold war. (Cohen, 1998) Correspondingly, Madeleine Albright explains NATO's prospect as a force for harmony from the Middle East to Middle Africa. In addition, it should be noted that most of NATO's European allies sustain some form of non-Article V NATO procedure inside Europe. (Cohen, 1998) Also, as the defense ministers of NATO gathered, they moved down on Afghanistan as a part of their attempt to shore up the NATO faction in the country - forced management revolution. Today, NATO not just fighting the resurgent of Taliban but also ensuring safety measures, rooting out drugs manufacture and supporting local inhabitant rulers. It is also said that NATO is not fighting with a definite opponent, thus, NATO is the incorrect device to accomplish the tasks and that is peach in Afghanistan. Last week
Tuesday, October 29, 2019
Review the literature related to the effect of surgical repair in Essay
Review the literature related to the effect of surgical repair in wound healing.Discuss the influence it may have on healing - Essay Example Reports are vague on how the prehistoric man treated wounds, but in the primitive tribes, wounds are covered with plant parts and other materials believed to have healing properties. Wounds were also filled with spider web in time past. Various crude methods of wound draining and wound closing are also reported among some tribes. An ingenious wound clamp was devised out of the jaws of insects by primitive tribes of India and South America who made the insects bite across the apposed edges of a wound.(Haeger, 1988) . Wound management has two main approaches: the surgical and non-surgical categories of intervention. In the non-surgical approach, classical methods such as administration of topical or systemic therapeutic agents, locally applied enzymes, and dressings designed to optimize the wound for later surgery, or to heal the wound by secondary intention (Knox et al., 2007). The surgical approach involves the implementation of preparatory surgical procedures which help to prepare the wound for accelerated recovery and augment the body healing process. Both of these approaches are different, yet aim at the same goal. This review is concerned with the surgical aspects and how they provide a facilitating environment for timely wound healing. For effective wound healing in modern day surgery, the aims are to ensure quick regeneration of damaged tissue, reduce infection, and maximize immune response, and central to achieving these aims are blood perfusion, oxygen supply, prevention of re-injury and good diet(Hunt and Hopf, June 1997a). Reduction of infection and quick tissue regeneration are directly related to wound blood perfusion and oxygenation. Perfusion therefore appears to be the most important factor in wound healing. Wounds in well perfused areas of the body tend to heal faster, even when they are massively infected. They also form less scar. The same goes for wounds that occur in areas of
Sunday, October 27, 2019
The Coca Cola Commercial
The Coca Cola Commercial Coca-Cola has one of the most recognized brands in the world, and that recognition is due in large part to the companys careful marketing and branding efforts. In an Essence magazine, I noticed that the Coca Cola uses warm welcoming colors such as gold, brown, and orange to set the atmosphere. Also symmetry plays an important role in this advertisement. For instance, the props are equally matching on both sides the table around the cake. There is one woman in the center of the group as a focal point; all the other women have their heads tilted toward her. Clothes in this ad even have a pattern. First, the woman to the far right has a pattern shawl; the woman next to her left is wearing a solid color blouse. As we continue to examine each woman clothes, every other woman is wearing either solid color or a pattern shirt. Facial gestures are scripted as well; if we look closer on each side of the table two women give the same face expression with their nose up and month open. Another symmetrical trait is the women hair styles. Therefore the women that match facial expression also match with having long hair styles. The storyline is simple; it takes place at someone house in the kitchen. Friends gather around the table to celebrate a birthday. Skinny African American women are look happy and are laughing having a good time. Then the advertisement states in lower case letters, whos counting? Coca Cola make it real. Coco Cola ad is targeting African American women in their mid twenty to mid thirties and promising them that no one care about the calories, age doesnt matters, and y ou will have a good time because Coca Cola is the real taste of soda. Evidently, the brand being advertised in the ad is unmistakably Coca Cola, and the product being promoted is Coca cola can. The characters in the advertisement give a picture of young African American women, probably in their mid twenties to mid thirties celebrating a birthday party. Undoubtedly, the advertisement is specifically meant for them. According to Goddard, women in such an age group are faced with a couple of decisions to make, which include but are not limited to marriage, career status, and independence (121). Additionally, these women are usually faced with dietary and weight problems, matter that forces them to watch their eating habits more closely. It would seem unusual to see a woman in this age group celebrating some good moments without the company of men. This leads to majority of them being insecure, unhappy, and less confident. Conversely, the ad gives another scenario of the situation that is sure of attracting emotions. The women in the ad are all happy, as e videnced from the facial expressions and the celebration. Interestingly, they seem independent and able to treat themselves without help from any male presence. Pickton Masterson postulate, Coca cola products give a clear impression that it is the ideal drink for the occasion (15). The advertisers make of use hype to illustrate a certain impressions. Hype refers to vague and meaningless statements as such as Coca Cola Making It Real and no one is counting. This makes the whole scenario to sound good. Another attention-seeking hook towards the target market in the advertisement is the use of femininity and culture. The Coca cola ad is all-feminine with complete presence of females. Additionally, the setting of the advertisement is the kitchen, a place commonly associated with the female species. Robinson Warwick argue that gender stereotype is sure to capture the attention of the African American woman who loves to share issues affecting them during social settings such as in friends parties and social settings (50). The Coca cola can fit in properly to such a scenario given that they are all females celebrating a birthday party of one of their own. Culture is applicable in this situation given that the advertisement specifically targets females of African American origin. The feminine scenes of African American women depict the culture being targeted in the ad (niche marketing). Beauty is among the outstanding features of this Coca Cola ad in that images of average African American women are used to glamorize the whole scenario. Robinson Warwick goes further to claim that, Even if their ages can easily be categorized into a particular group, they still manage to give an impression of beautiful and happy African American women having fun (55). Additionally, the impression of beautiful and happy African American women does not necessarily tell anything regarding the Coca Cola product but all the same, the impression is capable of relaying emotional transfers about the product and making someone to feel good through influence and manipulation. According to Pickton Masterson, the technical effects in the advertisement that are key to adding the intended effects to the commercial (20). For instance, the camera angles made sure that all the necessary details in the advertisement had been given the desired perspective. Emphasis was provided by ensuring that the images were taken from a close-up angle. The set and setting was preferably the kitchen to give a feminine impression to the targeted audience. This in turn serves to generate an emotional impression to the audience that the product being advertised is ideal for their normal environment whereby independence can also be exercised. Accessories are featured mainly in the advert to promote an element of beauty to the Coca Cola product being advertised. The African American women featured in this advert are nice dressed as evidenced from their hairstyle, to stylish and elegant clothes, and jewelry (necklace and earrings). These accessories truly give images of beautiful women, an element that the target audience can easily associate. In the ad, the poses and clothes by the second and fourth persons are similar. Their necks of their clothes are both v-shaped, the color being the only differentiating thing. Moreover, they both wear accessories (earrings and necklace) to complement their beautiful appearance. The first and the last women seem to share some similarity as evidenced from their poses. Finally, the third (middle) woman seems to share the same amusement with the other women thereby completing a happy moments that they seem to be sharing. The Coca Cola product completes the celebrating mood by relaying the intended message of happiness and beauty. The whole advert is sure to persuade the target audience that they can be happy, attractive, and beautiful. The use of color in the advertisement helps in giving life to the situation. The golden color that seems to be illuminated by the lighting of the room completes the delightful moment typical of celebrations such as birthday parties. The candles, the cake, the table, and most of the elements in the background are matched to draw emotional attention. Additionally, the color matches with the golden and/or chocolate complexion of the African American characters in the advert. The scenario looks beautiful to the eyes and is likely to be associated by the targeted audience. The contents of the product are sure to fit in to the situation for it matches with the hair of the characters giving a matching effect to the elements in the advert. Again, beauty and happiness is a sure thing to be associated by the targeted audience. The message promoted in the commercial is simple, beautiful women are always happy. The slogan-Coca Cola make it real gives the message that if happens to the characters in the audience, it can also happen to them. Age is a major factor in the advert given that the target audiences are African American women in their mid twenties to mid thirties. Usually, such women are coupled with identity issues to do with their ages, social status, and independence. They are often mirrored by the society and are expected to have achieved something under their name. Leading on the list is marriage or family responsibilities. Additionally, they can never do anything without their motive being questioned. This includes but not limited to having fun and enjoying themselves. This advert promises to give them reassurance through the do not care attitude that nobody is counting and therefore they should have uncontrolled fun. Instead, they should have it real as it is just as portrayed by those consuming the advertised product. Conversely, advertising has a lot to do with conveying the intended message. This is attained by use of words that are capable of generating straightforward meaning without having to struggle much. Tomlinson emphasizes, Coca cola advert uses a mixture of signs, texts, and gestures to drive the desired meaning to the audience (65). Images of those featured in the Coca cola commercial contains some iconic qualities that the audience can easily associate. Those images belong to normal, average African American women enjoying themselves in a normal setting and it provides resemblance effects to the audience. Symbolic gestures and facial expressions give illusions of some people who are happy and it is clear that they are consuming the advertised product and happy altogether. Finally, the presentation of the Coca Cola advert can be categorized as being simple and compound. It is simple in the sense that most of the intended information is relayed on a neutral background (Tomlinson 71). The target audience is not only easily identified but also the product being advertised. Alternatively, it is characterized as being compound in the sense that it employs realistic pictures of African American women in straightforward situations. For instance, drinking is common during birthday celebrations and therefore Coca cola comes in handy. Additionally, it unusual of people in a celebration party to be sad and thusly, the women in this advert are portrayed as being happy. Strategy is also evident in the Coca cola avert. Firstly, the brand image takes the lead in the advert for the only evident brand in the picture is that of coca cola. The brand is fore grounded so that everyone can see. Goddard asserts, Generic and pre-emptive messages are included to persuade provide the audience with the necessary personalities (122). For instance, the messages whos counting and make it real are included in the advert add meaning to the brand image. The Coca cola commercial is sure to provide the targeted audience with the promise of improving their personalities by connecting concrete features of the product and the driving force.
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